I was just reading an article in one of the travel trade magazines that confirms what I’ve been seeing first hand — travel to London is more affordable this year.

Why? Well, it’s a combination of things. 

The (global) economic situation has led to discounting (on hotels, tours, sightseeing packages and more) in many destinations, including London. Plus, the dollar has been steadily gaining on the British pound (it was at $1.38 in mid-March, a low not seen since 1985). The end result is that the average room rate (in dollars) has fallen by up to 30%.

If you’ve always wanted to see Big Ben, watch the changing of the guard, ride on the London Eye, and grab a pint at a pub, now is the time!